Media planning
The right audience,in the right places.
Media planning is where Sri Padmaja began. Founder Padmaja Ramamoorthy has spent more than twelve years planning and buying media, and that experience shapes how we plan campaigns for businesses across South India, India and international markets.
Who this is for and the problem it solves
Who it's for
Businesses investing in advertising that want their budget planned around audiences and objectives, not habit or the loudest sales pitch.
The problem
Budgets are often spread across too many channels with too little weight in each, or concentrated in one medium that doesn't reach the people who matter. Either way, money is spent without the result it was meant to deliver.
How we approach it
Our approach tomedia planning.
- 01
Audience
Defining who the campaign must reach, by market, language, age, life stage and media behaviour.
- 02
Reach
Estimating how much of that audience a plan can realistically reach, and at what cost.
- 03
Frequency
Planning how often people need to see or hear the message for it to register, without wasting impressions.
- 04
Channel selection
Weighing television, radio, print, outdoor, cinema, digital and social against the audience and objective.
- 05
Campaign planning
Flighting, phasing and geography — when and where weight goes, including festive and seasonal peaks.
- 06
Review
Checking delivery against the plan and adjusting where the data supports a change.
What's included
What thework covers.
- Media strategy
- Audience and market analysis
- Reach and frequency planning
- Channel mix and budget allocation
- TV, radio, print, outdoor and cinema plans
- Digital and social plans
- Campaign calendars and post-campaign review
Why regional understanding matters
Media consumption in South India is strongly regional: language channels, local newspapers, FM stations and regional cinema each carry different weight in Tamil Nadu, Karnataka, Telangana, Andhra Pradesh and Kerala. A good plan reflects those differences rather than applying a single national template.
Common questions about media planning
Common question
What is media planning?
Media planning decides where and when advertising should appear to reach the intended audience within the budget. It covers channel choice, weight, timing and the order in which channels work together.
Common question
What is the difference between media planning and media buying?
Media planning decides which channels, how much and when. Media buying puts that plan into action: booking the space or time, negotiating rates and placements, and checking that advertisements ran as booked.
Next step
Start aconversation.
Share your markets, audience and budget range, and we'll explore how a media plan could be structured.